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Business intelligence (BI) dashboards are data visualization and analysis tools that businesses use to display on a screen the status of different key performance indicators (KPI) and other essential business metrics for their business workflow processes. No more using multiple Google Sheets or PowerPoint slides with static data to know the status of your business. Business Intelligence dashboards are a must-have for businesses looking to stay competitive in today’s changing economic landscape.

Benefits of Engine’s Business Intelligence Dashboards


Business intelligence dashboard software provides many benefits to businesses by enabling them to have a bird-eye view of their performance. Here are a couple of benefits that business intelligence dashboard software can provide your business:

Real-time, Interactive Data

Business intelligence dashboard software allows embedding key performance indicators (KPIs) that are updated in real-time, providing instant analytics insights to your company’s employees.

Simplified Reporting Process

Business dashboards come equipped with KPI tracking features that have eliminated traditional reporting, monitoring, analyzing, and generating data insights using spreadsheets or PowerPoint presentations. Using modern intelligent technologies such as predictive analytics, artificial intelligence, machine learning, and neural networks, business intelligence dashboard software has eliminated static reporting and simplified the reporting process.

Enables Data-Driven Decisions

Business dashboard software also ensures that departments no longer work in isolated departmental silos but within a platform that allows employees access to data across multiple departments under a single view. This holistic access to data enables employees to make better decisions supported by accurate, real-time data.

Faster Sharing of Data

The business analysis dashboard provides a single-screen view of business workflow processes in real-time, which results in faster data-sharing processes. No need to wait for weeks to generate reports. Now can quickly generate all the essential KPIs in a single place.

Easily Identify Inefficiencies in your Workflow Processes

Business analysis dashboard software tracks KPIs in real-time. This allows your business to identify inefficiencies in its workflow processes. Such as production, employee performance, supplier relationships, etc. This enables you to find appropriate solutions based on accurate data, saving your business time and money.

Competitive Advantage

Business competitiveness is a critical component in growth. A business analysis dashboard provides businesses with access to reliable, intuitive, and accurate data in their industry. This will enable you to uncover all the hidden analytics insights and position you to stay ahead of your competition.

Types of Business Intelligence Dashboards

Business intelligence dashboards allow the tracking of KPIs across a wide variety of important metrics. Here are a couple of business intelligence dashboards:

eCommerce, and Product Dashboard

An eCommerce or product dashboard is a user interface that displays a set of metrics and KPIs. Such as business sales, revenue, products, and customers. An eCommerce dashboard provides businesses with a clear overview of critical financial KPIs. 

E-Commerce Dashboard

Full dashboard available on Tableau Server.

eCommerce Dashboard KPIs for Tracking


Average Order Value  – The average value of transactions within a specified date range.

eCommerce Conversion RateA percentage of sessions that resulted in an eCommerce transaction within a specified date range.

Total Revenue by Channels – Amount in monetary value generated via a business eCommerce platform; website, in-app in total or split up by channels; clothing, household items, etc.

Users – Visitors to your eCommerce platforms that have initiated at least one session within a specified date range.

Benefits of An eCommerce dashboard


These types of dashboards can help you detect issues with your eCommerce platforms, such as; website downtime, low stock, and order fulfilment issues, among others. This allows you to fix the issue in real time and be proactive rather than reactive, which saves your business from lost productivity. You will be able to get a better and deeper understanding of your customer behavior, enabling you to adjust and develop appropriate strategies that increase your business productivity.

Read More on eCommerce Dashboards

CRM / Marketing Dashboard


A CRM dashboard is a visual, customizable user interface for CRM software. It provides you with a broad overview of sales activities, such as; leads and sales pipelines. It is used to monitor, measure, and analyze business and sales processes and even provide insights into future opportunities in real-time to help businesses make well-informed marketing decisions.

CRM Dashboard

Full Dashboard available on Tableau Public.

CRM Dashboard KPIs for Tracking


Sales Target – Lets salespeople know where they are in relation to meeting their goals

Lead Conversion Ratio – Number of leads that convert to customers

Revenue Per Sales Rep – Performance of sales team against established baseline; budgeted revenue goal, top performers, duration a sales rep takes to clinch a sale 


Cost Per Acquisition (CPA) – Provides the cost of acquiring a single customer across different channels

Return On Investment (ROI) – Examines the efficiency of an investment and is used to determine which channels or campaigns to invest your marketing resources in.

Customer Lifetime Value (CLTV) – Provides the average lifetime value of a customer based on available data. It is calculated by the average order total multiplied by the average number of purchases in a year multiplied by the average retention time in years.

Customer Service

Customer Satisfaction – Provides insights into the impression that customers have of your brand. It usually entails a rating of individual customer experiences with your brand and expressed as a percentage, indicating satisfaction or dissatisfaction. 

Net Promoter Score (NPS) – NPS measures the likelihood of your customers recommending your brand to someone. This helps you gauge your customers’ loyalty to your brand so that you can come up with appropriate strategies.

Customer Retention – Measures your customers’ loyalty to your brand by calculating the number of repeat customers divided by the total number of customers.

Benefits of a CRM Dashboard


Helps Businesses track their Progress towards Achieving their Goals

A CRM dashboard helps businesses know where they stand against their company’s goals and objectives so that they develop and implement strategies to achieve those goals. 

Accurate Insights on Future Market Changes

A CRM dashboard provides insights on future opportunities or market changes aligned to your business objectives using real-time data for better accurate predictions. 

Identify Business Trends Quickly

The one-view data visualization in a CRM dashboard in easy-to-digest visual illustrations helps people spot business trends more quickly than traditional numerical spreadsheets and unstructured data or long reports. 

Accurately Pinpoint Your Target Audience

CRM and marketing dashboards show where your target members are being influenced, allowing you to accurately put resources in the segments with the highest success potential, saving you money and time.

Deliver Better Customer Care

A CRM dashboard provides in-depth insights into your customer’s perception of your brand, allowing your salespeople to deliver faster, more personalized customer support, leading to higher customer satisfaction.

More on CRM Dashboards

SaaS Dashboard


A SaaS dashboard provides a visual one-view of your key SaaS company’s overall performance. Garnered from; sales, marketing, finance, support, and development teams to give you an accurate, holistic view of your business workflow processes.

SaaS Dashboard

Full dashboard available on Tableau Server.

SaaS Dashboard KPIs For Tracking

Customer Acquisition Cost 

CAC is the amount that your business spends to acquire an individual customer. This data enables you to make strategic financial decisions toward improving your business’s overall operational efficiency. Particularly if you’re offering a subscription-based service.

Customer Lifetime Value (CLV)

It provides data on how much you stand to earn from your average customer during your relationship with them. This enables you to predict how much value a customer will likely offer. Ultimately, allowing you to distribute your resources efficiently.

Average Revenue Per Unit (ARPU)

The average revenue per unit metric offers insights into your average customer’s value from your combined sales over a set timeframe. Access to this valuable information enables businesses to understand the factors limiting their ARPU so that they are able to formulate appropriate strategies to get better ARPU.

Monthly Recurring Revenue (MRR)

Provides you with a glimpse of your business’s monthly recurring revenue for optimum results.

Customer Churn Rate 

It provides insights into why a customer stopped using the service during a specific time frame. This allows you to come up with appropriate customer retention strategies. The churn rate is calculated by dividing the total number of customers you had at the beginning of the month by the total number of customers lost during that period. A churn only happens when a customer closes an account or cancels a subscription that has already generated revenues for your business.

Fintech Dashboard 


A fintech or financial dashboard is a business intelligence tool that visualizes, tracks, and reports on financial KPIs. Such as the working capital ratio, return on assets, return on equity, and debt-equity ratio, among others.

Fintech Dashboard

Full dashboard available on Looker Studio.

Fintech Dashboard KPIs for Tracking

Average Time to First Transaction

It provides businesses with data on how long it takes their users to complete specific actions; set up direct deposit, buy stocks, bank online, etc. Businesses can then use this information to optimize their processes, improving their app user experience.

Monthly Active Users

This metric gives you the number of your app’s active users per month, which is a good period to understand better how engaged your fintech users are.

Customer Acquisition Cost (CAC)

The ability to calculate the cost of acquiring each new customer is critical. The cost of your user is intertwined with the success of your app user acquisition strategy.

Install-to-Registration Rate

The install-to-registration rate for fintech apps is generally high compared to other industries, and the insights garnered here are critical in formulating your app user acquisition strategy.

Benefits of Fintech Dashboard

Monitor User Behavior

Monitoring users’ behavior is among the key metrics of fintech business dashboards. It provides businesses with insight into how their users engage with their systems, allowing them to optimize their financial products for them. This translates to increased revenues.

Accurate Prediction of Market Trends

Financial products and services should be flexible and quick to adapt to the different financial needs of their target market. Fintech dashboards provide businesses with data on evolving market trends, enabling them to develop and implement relevant financial products and services for their target markets.

Improved Security

Fintech business intelligence dashboards offer businesses a 360-degree understanding of their users’ interaction with their financial products and services. The data garnered by the fintech business intelligence dashboard informs how best to improve security and fraud detection. For example, BI analytics can track and identify suspicious patterns and uncover fraudulent activities on a compromised user’s account.

ENGINE’s team comprises experienced marketing analysts, data scientists, and engineers, who together create world-class, customizable, custom-made customs for companies of all sizes. We only use trusted platforms such as; Fivetran, DBT, and Tableau for our data extraction, transformation, and visualization.

Our wide range of business intelligence dashboards is hugely dependent on machine learning technologies that enable our solutions to provide accurate, up-to-date information.

Are you looking for a business dashboard for effective tracking of your KPIs?

Click the button here to get in touch with ENGINE and learn how our world-class business intelligence and analytics dashboard can help move your business to the next level.

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