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What is Predictive Modeling?

Predictive modeling is a technique used in machine learning to make predictions based on the data collected. It uses a variety of algorithms and techniques to analyze data and build models used to predict events or outputs. The implementation of these models has become relatively effortless with many libraries in both Python and R.

By using predictive modeling, businesses can make better decisions based on evidence, rather than guesswork. Predictive modeling has become an important tool for multiple industries. Including eCommerce, SaaS, or Insurance and Banking, as it can help them better understand their data and gain insights into how it may be used in the future.

The most used predictive models:

  1. Classification
  2. Forecasting
  3. Clustering
  4. Outliers
  5. Time series

In this article, we will look at the various models used by focusing on Classification and Forecasting, discuss what these are, what are some applications and how these can improve business metrics.

Types of Predictive Modeling 

There are a number of different types of predictive modeling. Including linear regression, logistic regression, decision trees, ARIMA, exponential smoothing, support vector machines (SVMs), neural networks, and random forests.

Each type of model has its own strengths and weaknesses that should be taken into consideration when deciding which model to use for a particular task. We have split the presentation of models into two groups. Forecasting and classification.


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Linear Regression

One of the most basic forms of predictive modeling. It predicts the relationship between two or more variables by fitting a linear equation to the data points.

Linear regression is useful for predicting the outcome of an event based on past observations. For example, it can be used to predict future sales based on past sales figures or in marketing. Such as predicting conversion rates, ad spends,  funnel stages, and lead scoring. 

ARIMA (Autoregressive Integrated Moving Average)

This technique is used to measure events that happen over a period of time. ARIMA models take into account the time series nature of data. They can be used to forecast things such as sales, inventory levels, demand, etc.

These models are particularly useful for forecasting data that has a seasonal component. While there are other predictive modeling techniques out there, ARIMA models are often considered to be one of the most accurate and reliable.

As a result, they are commonly used by businesses and organizations when trying to forecast future events.

Exponential Smoothing

A predictive modeling technique that is used to forecast future events. It is based on the assumption that recent events are more predictive of future events than distant events.

Exponential smoothing weights the most recent data more heavily than older data, which tracks short-term trends. ES can be applied to sales data, inventory levels, or production output.

Exponential smoothing is often used in conjunction with other predictive modeling techniques to produce more accurate forecasts.

Neural Networks

These are composed of interconnected “neurons” which act as processors for input signals from external sources like images, audio files, etc.

NNs learn patterns from these inputs over time and make informed decisions about what actions should occur next given certain conditions (for example, turning left when approaching an intersection).

NNs can also detect anomalies in given datasets which could indicate fraudulent activities or outliers that need further investigation by humans.


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Logistic regression

A type of predictive modeling that is used for classification tasks. Logistic regression works by analyzing a set of input variables and then assigning each observation to one of two categories (e.g., high risk or low risk).

Based on whether it falls above or below a certain threshold value. This can be useful for identifying fraud in credit card transactions or determining whether someone is likely to default on a loan. 

Decision trees

Decision trees are used when there are multiple possible outcomes that need to be considered in order to make predictions about future events or behaviors.

These models work by splitting up the data into smaller subsets until all possible outcomes have been considered and evaluated.

Decision trees are particularly effective at dealing with complex datasets where there are many different factors that need to be taken into account.

Support vector machines (SVMs)

Another type of predictive model uses mathematical equations and algorithms to map out relationships between inputs and outputs in order to make predictions about future outcomes or behaviors.

SVMs are commonly used for text classification tasks such as sentiment analysis (determining whether something is positive or negative). They can also be used for image recognition tasks such as facial recognition software or object detection systems like those found in self-driving cars. 

Random Forests

Finally, Random Forests use multiple decision trees combined together in order to create an ensemble model with greater accuracy than any single tree would possess alone.

This technique is useful when dealing with large datasets where individual errors have less impact overall due to their small proportion compared with the whole dataset.

It still need correction nonetheless due to its importance overall being part of larger picture prediction accuracy requirements needed

In Short…

Predictive modeling has become an essential tool for businesses looking to gain insights from their data sets quickly and accurately so they can make informed decisions going forward regarding their product development needs.

There are several types of predictive models available depending on your specific task at hand. Some models focus more heavily on numerical values (like linear regression), while others focus more heavily on classification tasks (like logistic regression).

Additionally, SVMs and neural networks provide powerful tools for detecting patterns within complex datasets. Random forests allow you to combine multiple decision trees together for even greater accuracy.

Stay Ahead of the Competition

No matter which method you choose though, predictive modeling can significantly improve your business. For all business use cases, we think these are necessary for staying ahead of the competition.

Click the button here to get in touch with ENGINE and learn how our analytics team can help move your business to the next level.

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