B2B SaaS Expertise

Transforming Data into
Strategic Insights

At ENGINE Analytics, we specialize in helping B2B SaaS companies harness the power of data analytics and business intelligence.
By transitioning from basic CRM reporting to advanced analytics solutions, we empower businesses to drive growth,
improve efficiency, and make smarter decisions.

Enhance Performance

Why Upgrade from CRM Reporting to Business Intelligence?

CRM tools like Salesforce and HubSpot excel in managing customer relationships but often fall short in delivering the advanced analytics that modern SaaS companies need. By integrating business intelligence (BI) platforms like Tableau, Power BI, or Looker, you gain access to:

Indicators

Essential SaaS Metrics: The Building Blocks of Analytics

Successful B2B SaaS businesses rely on precise and actionable metrics to gauge performance and drive growth. At ENGINE Analytics, we help you define and calculate key metrics that are the backbone of effective analytics strategies

01.

Monthly Recurring Revenue and Annual Recurring Revenue

for tracking predictable income streams.

02.

Customer Lifetime Value and Customer Acquisition Cost

Optimize your growth and profitability strategies.

03.

Customer Retention Rates

Net Revenue Retention (NRR) and Gross Revenue
Retention (GRR) to monitor customer loyalty and revenue stability.

04.

Churn Analysis

Understand why customers leave and how to reduce attrition.

Integrated Data Stack

Custom Dashboards for Enhanced Business Performance

Our expertise in data visualization enables us to design intuitive dashboards that provide actionable insights for SaaS companies.
We offer standardized dashboards and reports tailored to the specific needs of your business

Our expertise in data visualization enables us to design intuitive dashboards that provide actionable insights for SaaS companies. We offer standardized dashboards and reports tailored to the specific needs of your business

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Sales Performance Dashboards

Track team productivity, win rates, and deal pipelines.

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Revenue Analytics Dashboards

Forecast growth, analyze revenue sources, and pinpoint opportunities.

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Book of Business Dashboards

Gain visibility into customer portfolios and revenue segmentation.

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Churn and Retention Dashboards

Identify trends, prevent churn, and drive customer engagement.

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Custom Reporting Tools

Designed for marketing, operations, or any other critical area of your SaaS business.

With our dashboards, your teams can monitor key metrics, uncover hidden opportunities, and make data-driven decisions with ease.

Analytics

Predictive Analytics for Competitive Advantage

After establishing a strong analytics foundation, we take your data strategy to the next level with predictive analytics. By leveraging machine learning and AI, we help your SaaS business:

Our predictive analytics solutions are tailored to your business objectives, enabling proactive decision-making without revealing all the details upfront.

End Product

3 Data Products for your SaaS Business

These dashboards aren’t just pretty charts. They’re full-stack data products built by combining CRM, ERP, and marketing data into one unified source of truth. Designed for SaaS leaders who need to go beyond vanity metrics and actually drive retention, revenue, and performance.

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Revenue Intelligence Dashboard

Sources –> CRM + ERP + Ad-Hoc 
Excel Reports

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Growth Marketing Performance Hub

Sources –> CRM + Paid Media Platforms

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Executive Commercial Overview

Sources –> eCommerce Tool

SaaS Analytics

Download Your Free B2B SaaS Analytics Roadmap

Take the first step towards transforming your SaaS business with data-driven insights. Our comprehensive roadmap outlines:

Effective Reporting

The key stages of building an effective reporting and analytics structure.

CRM-based

Best practices for migrating from CRM-based reporting to business intelligence platforms.

Essential SaaS

Essential SaaS metrics and
how to calculate them.

SaaS Businesses

Examples of standardized dashboards tailored for SaaS businesses.

High-level Overview

A high-level overview of predictive analytics opportunities.

Why Us

Why Choose ENGINE Analytics?

As a leading data analytics consultancy, we bring years of experience, cutting-edge tools, and deep expertise to help B2B SaaS companies succeed. Our services include:

01.

Data Engineering

ETL/ELT pipelines to prepare and organize data efficiently.

02.

Business Intelligence Implementation

Integration of BI tools like Tableau, Power BI, and Looker.

03.

Data Visualization

Designing insightful and visually engaging dashboards.

04.

Machine Learning Applications

Advanced predictive models tailored to your goals.

05.

Strategic Data Consulting

Tailored solutions to transform data into actionable insights.

Take Control of Your Data Today

At ENGINE Analytics, we believe that great decisions start with great data. Let us help you unlock the full potential of your SaaS businesswith our end-to-end data analytics services. Contact us now to discuss how we can transform your reporting, analytics, and business intelligence capabilities.

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Download Your Roadmap Now